G

from first wishlist
to hit game

We grow your game's wishlists and sales with creators, handmade content, ads and PR. All run by our team on our own tools, with every result tracked.

CRACKLaunch trailer
SHOREReveal trailer
CRACKAnnouncement trailer

Great games get buried every day

More games launch on Steam every year.
Most never reach the players who would love them.

20,000+ games released on Steam in 2025

From about 14,000 in 2023 to 19,000 in 2024 and over 20,000 in 2025: competition grew by more than 40% in three years. That's almost 400 new games every week.

Getting seen is harder every year

With more games releasing every week, visibility is the real bottleneck: about half of 2025's Steam releases got fewer than 10 reviews.

Most studios fly blind on results

Without proper tracking, you can't tell which creator or ad drove your wishlists, so budget goes to guesswork.

Results

Results that speak for us

Most recent games we grew as marketing partner.

CRACK key art
Steam wishlists
Twitch, launch day
79K live on Twitch, 200K wishlists
79K
concurrent viewers on Twitch on launch day
SHORE key art
Steam wishlists
0 to 150K wishlists
150K
Steam wishlists from zero, within 4 months
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Wishlists
Sales
Let's build a custom marketing plan for your game
Your game?
Tell us about it and your launch date
What we do

We handle everything to launch your game

Creators, content, ads and PR. One partner to grow your game.

Creators

Creator campaigns

We match your game with the right streamers, YouTubers and TikTokers in every language, and keep them playing after launch.

Multilingual creator sourcing and outreach
Short form and long form creators, and streamers
Multiple playtest and launch-day creator waves
Key distribution and follow-up
Creator lineup
10 languages
N
nigh••••ays
Twitch, English
Live
L
luna•••te
YouTube, Spanish
Video posted
H
hex•••den
Twitch, German
Key sent
R
raft•••crew
TikTok, Portuguese
Video posted
CRACK announcement trailer
SHORE, reveal trailer
YouTube
Posted
CRACK launch trailer
CRACK, launch trailer
YouTube
Live
Content

Content creation

Trailers, devlogs and short-form videos made to be shared, with one devlog a day to keep your audience warm.

Trailers and short-form videos
Up to a devlog a day to keep your audience warm
8M impressions during CRACK's launch month
PR

PR campaigns

We pitch your game to the press and media that matter, from announcement to launch day.

Press kits and announcements
Outreach to 400+ media we work with
Launch coverage and reviews
PR campaign
400+ media
Announcement and trailer
Press release, press kit
Sent
Embargoed previews
Keys to selected media
Sent
Launch day coverage
News, video and streaming press
Scheduled
Reviews
Follow-up after launch
Next
Wishlist attribution
Steam
Steam alone
61,240 wishlists
Source unknown
With PlayMakers
61,240 wishlists
Every one matched to its ad
Source
Wishlists
$ / wishlist
ROAS
Meta ads
24,180
$0.23
3.1
TikTok ads
21,560
$0.18
2.8
Reddit ads
8,300
$0.19
2.2
YouTube ads
7,200
$0.17
1.9
Ads

Ads tracked to the wishlist

We test creatives at volume and track the Steam wishlists and sales each one brings. Winners get scaled, so every wishlist is profitable.

Wishlists and sales tracked per creative
Creative testing on TikTok, Meta, Reddit, X and Google
ROAS-first bidding, budget moved to winners
Our edge

We have an edge

Our own tools, built in-house, to find the right creators, reach the right media and keep every campaign profitable. Operated by us, for you.

Creator Radar

900K+ creators mapped

We spot the streamers already playing games like yours, with their audience size, language and engagement, before anyone else reaches out.

Creator Radar
900K+ creators mapped
Scan: co-op games
All time
#
Channel
Watch time
Peak viewers
Avg viewers
Followers
Language
1
N
nigh••••ays
31.8K h
22.1K
20.9K
1.7M
English
2
L
luna•••te
29.4K h
24.3K
23.8K
15.2M
Spanish
3
H
hex•••den
20.7K h
14.1K
13.6K
1.2M
German
4
M
moss••tv
14.0K h
19.6K
18.8K
1.4M
Polish
5
P
pixel•••ch
9.1K h
8.4K
7.3K
1.5M
French
Short-form scanner

10K+ short-form creators

We cross-match creators across TikTok, YouTube and Instagram and score their fit for your game, so outreach goes where it lands.

Short-form scanner
TikTok
YouTube Shorts
Instagram
Creator
Score
Grade
Accounts
Reach
R
raft•••crew
3 platforms
+33
S+
74k
33k
6k
113k
C
coop•••ner
3 platforms
+32
S+
48k
16k
14k
78k
S
spoo•••club
3 platforms
+29
S+
33k
32k
21k
134k
D
duo•••ghts
2 platforms
+24
S
12k
3k
15k
Content engine

Trailers and daily devlogs, proven to go viral

Our short-form engine produces and posts at scale, with one devlog a day to keep your audience warm between big beats.

CRACK, launch month impressions
8M
Devlogs posted
30 / 30 days
CRACK: one devlog a day, every day
PR network

400+ media

Press and media outlets we have worked with, from announcement to launch coverage and reviews.

Media in our network
400+
Gaming news sites
Active
Video and streaming press
Active
International outlets
Active
Review sites
Active
Ad tech

ROAS-first campaigns

Our ad stack runs quest-style campaigns optimized for return on ad spend, so every wishlist and sale is profitable.

TikTok
Meta
Reddit
X
Google
Optimization goal
Profitable wishlists and sales
Bidding
ROAS-first
Reporting
Per creative, per platform
Budget
Moved to what performs
End to end

From 0 wishlists to launch day

We support you from your very first wishlist to launch, tracking every milestone and doubling down on what moves the curve.

0 wishlistsLaunch dayRevealPlaytestLaunch

let's grow your game

Tell us about your game and your launch date. We'll come back with a plan and lead it for you.