Get 1,000S of new creatives every week

With PlayMakers, you can turn your players into creators and scale your game ads production.

User-generated content has revolutionized ad creation

No need to manage creators anymore

Grant every player the opportunity to unleash their creativity by submitting their own content in one-click

Pay only for the best performing ads

Reward top-tier creators, depending on their ad performances as gauged by CPI/CTR metrics.

Scale creative production lightning-fast

Amplify your creative output without the need to hire more staff or incurring extra expenses.

Unlimited creativity potential

Tap into creative, diverse, and authentic videos by inviting fans to showcase their creativity.

Unleash the creativity of millions of users

PlayMakers provides the Creator Hub SDK. With just a few taps within the game, your players can effortlessly submit videos and access marketing resources and tutorials.

review and REWARD player made creatives within seconds

Your marketing team can review all the creatives made by your players in a dedicated dashboard. Then, they can initiate UA test campaigns with a single click, swiftly identifying the most impactful ads. Depending on performances, creators are financially rewarded seamlessly.

Frequently asked questions

See more FAQs

Why are UGC creatives more efficient?

Tapping into players' perspectives to showcase unique aspects of your game, while offering them to show some creative and authentic while injecting fun and personal storytelling, ultimately creates a dynamic marketing strategy that can scale worldwide

What type of creatives can I expect from my players?

We witnessed players orchestrating entire productions, from scripting and staging to captivating performances; some opt to provide fun reactions to game updates or user-generated content, while others ingeniously weave in TikTok trends and real-world news... The outcome is a tapestry of diverse and creative content.

How many creatives can I expect per month?

As PlayMakers seamlessly integrates into your game environment, it's a direct invitation for your players to become content creators with enticing rewards. You can anticipate a strong conversion, with an estimated 0.5% to 2% of your player base embracing their inner video-maker prowess.

How can I reward creators?

You can reward creators simply through our dashboard. You can reward creators based on the CPI / CTR results of their ads. PlayMakers handles KYC (know-your customers) for you, streamlining administrative complexities.